How Women Are Portrayed On Advertising And The Second...

Kristin Nill Article Summary Assignment #1 1. State your topic area for the literature review project. Be as specific as you are able to at this time. The topic area that I would like to cover for my literature review project is the topic of how women are portrayed in advertising and the impact this has on women in society. 2. State the claim the study supports The scholarly article I am reviewing is a research article that did two separate examinations on the role of humor in gender stereotypes. The first one is the role of humor seen in television advertisements and the second looks at peoples attitudes toward humorous and non-humorous ads that have gender stereotypes in them and how that would affect a persons desire to buy. There has been a lot of research done on the gender stereotyping, especially on advertisement and the affect it has on society. The results of previous research find that gender stereotypes reinforce stereotypes in society leading to many negative consequences. This research supports the previous claims that gender stereotypes do have a negative impact on society but with the addition of seeing if and how humor plays a role in the gender stereotypes, both traditional and nontraditional, in advertisements. 3. Identify who did the study by including a proper in-text source citation. In this study Eisend, Plagemann, and Sollwedel (2014) look at both humorous and nonhumorous advertisements and the impacts they have on the different genders includingShow MoreRelatedWomen Objectification Of Women1524 Words   |  7 Pagesimage of females portrayed through advertising for the most part gives off a negative message to girls who struggle with body image and even women who want to look a particular way. The most negative message that advertising portrays is objectification of women and violence towards them. Women and girls need to recognize the true meaning behind the advertisements that we see in all aspects of media. They should not allow themselves to be objectified in any way, nor accept that this is the way the femaleRead MoreEssay on The Presentation of Women in Advertising Today1708 Words   |  7 PagesThe Presentation of Women in Advertising Today In this piece of coursework I will be looking at different adverts. Advertising products is very successful and powerful business. Everyday an average person watches and hears one thousand five hundred adverts. A thirty second weekday advert between seven, twenty six pm and eleven pm costs eighth hundred and seventy pounds per viewing. If the advert is shown five times between seven, twenty six and eleven pm every weekdayRead MoreThe Objectification and Dehumanization of Women in Advertisement1250 Words   |  5 Pagesgo; yet, we fail to realize the influence of the implications being sold to us on these advertisements, particularly about women. 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I grew up with regular exposure to Dove soap advertising on television and in magazines, but until I read this case, I was unaware of Dove’s attempt of reach a new market with their recent campaigns targeting women who don t see themselves as fitting the image portrayed in the media. Dove’s use of internet forums to raise the question of beauty standards asRead MoreIs Anyone Exempt from the Influences of Advertising?12 46 Words   |  5 PagesMany people would argue that they personally feel exempt from the influences of advertising. But if this is the case, then why is the advertising industry grossing over $250 billion a year? The American living in the United States is typically exposed to over 3,00 advertisements in a single day, which means that he or she will spend two years of their lives watching television commercials. Advertisements are everywhere and we cannot avoid them. We see advertisements in schools, buildings, billboardsRead MoreChanges in Cigarette Advertistments Since the 20th Century Essay623 Words   |  3 PagesINTRODUCTION Advertising is a form of communication between producers and consumers attained through marketing which persuades, encourages or manipulates the consumer to be drawn to a certain good or service in order to increase recognition and promote sales. In order to successfully promote a good or a service, sellers use advertising techniques that have had to be altered and improved over time as fashion, values and standards of living change. Advertising research and marketing research worksRead MoreAdvertisement in the Digital Age Essay1159 Words   |  5 Pageseveryday life and we take our surroundings and the things we do for granted. Most would think that our routine life is just that a routine. Many do not know that the basic things we do are influenced by some form or another. From the time we wake up to the time we go to sleep, we are bombarded everyday by products that we perceived that we have chosen at our own accord but in reality was influenced through some form of persuasion b y means of merchandising or advertisement. Over our lifetime merchandising

Organizational Diversity And Cultural Diversity - 1582 Words

The hindrance of cultural struggles that encompass aspects of career growth may be the main reason there are different levels of organizational workforce satisfaction. Even though women have a much greater likelihood of leaving their position, current organization, the organizational cultural differences build high turnover rates. The cultural obstacles preventing occupational development and growth are the prime accounts used when women of all ages are dissatisfied and leaving a position (Cox Blake, 1991). Additionally, when organizations do not change the culture successfully, the competitive advantage of the organizational may produce a substantial disadvantage. Organizational cultural diversity is not restricted to the United States, but, companies from around the globe are embracing an organizational culture that positively affects their consumers (Cox Blake, 1991). Adding diversity and cultural diversity to any organization will add value to the organization. Creativity and innovations are the product of a positive organizational culture. Creating a comprehensive experience base to approach any organizational problem spurs an organizational decision-making and problem-solving culture. While a flexible intellectual structure appears to be likely within minorities and women of an organization, the fact both also have the capacity to outshine and out-performance within a flexible organizational culture (Cox Blake, 1991). Keeping the organizationalShow MoreRelatedDiscussing Cultural Assessment Tools For Organizational Culture And Diversity1027 Words   |  5 Pagesacross Cultures July 13, 2016 Corporate Culture Diversity in the Global Workplace All global organizations must merge diverse workgroups into cohesive, high performance global teams in order to adapt to environmental changes. 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In my time spent at Timely, I have noticed lack of diversity in the board membersRead MoreDiversity, Diversity And Culture Is The Most Important Strategy That Needs Be Address?1179 Words   |  5 PagesIn international business the topics of diversity and culture is one the most important strategy that needs be address. Making the decision to outsource for profit gain will not necessarily happen if preparation of cultural change is not in place first. What is values and a norms in a company’s country may be offensive to other social groups of people. For example, in Germany lack of attention to diversity and culture had a serious impacts on Walmart’s position. It build frustrations to both the

Installation Artwork Essay Example For Students

Installation Artwork Essay What are the characteristics of an installation? When is it first seen as an important art practice? Installation art is a term that became common in the I gags. It was used to describe a construction or collection made for a specific space and it was usually only intended to be temporary. Installations ever distinguished from the more traditional sculpture as a Separate object by its physical domination of the entire space. Installations art works, do not have to be 3 sculpture or a painting, it can also be photography, a digital piece, 3 reference or a drawing. Installation, not only require the sense of sight but, sometimes also the sense Of hearing and smell, these require the viewers interaction. Installation are particularly linked with movements during the asses and asses such as Pop art, Nouveau Rallies, minimalism. One Of the most influential of the artists involved with both Happenings and installations was Allan Capron; for his installation Words (New York, Smiling Gal. , 1961) he combined numerous sheets and rolls of paper containing random arrangements f words with music played by several record-players, allowing spectators to walk right through this chaotic jumble. In the late asses and asses installations became a favored form for artists working against the notion to an art piece being permanent and collectible. Installations assumed paramount importance, given the tact that in replacing the art object with an idea by its specific context, in such works the installation as a complete entity, rather than as a collection of objects. How does the concept of installation widen our ideas about art? The Void, Yves Klein (1958) Our ideas about art, are widen by the concept of installation, mainly due to a few factors. Firstly because installation art, not only appeals to the sense of sight, but may also appeal to other senses, and because that installation art is interactive, it means that art piece may be seen differently to different individuals. Another factor is that installations are not permanent, only temporary. Appropriation can also Widen our ideas about art. Gore example Yves Kelvins The Void (1958) was a presentation of the empty white interior of a commercial gallery. A year later another sculptor associated With Nouveau Rallies, Raman, created Fullness the same gallery interior by filling the space with rubbish so that it could be viewed only through the outside window. This shows that just by viewing a space from a different perspective can completely change the meaning. While in America, Class Oldenburg The Street and Jim Diners The House (1960), each assembled from discarded items found in the streets of the city, were closely linked to performance-art events known as Happenings, which also sought to expand the realm of art by drawing the audience into the physical environment as a total entity. Minimalists such as Dan Villain, changed the viewers perception of interior spaces through the precise placement of fluorescent light tubes of different colors, or Carl And, whose exhibitions outlook sculptures were designed in part to articulate the architectural setting in which they were housed. The choice of materials and site can be very important to the form and meaning of artworks. Discuss this in reference to the work of Joseph Buys and Jenny Holler Fat Chair, Joseph Buys (1964) The choice of materials and site are very important for installation artwork, as these two factors determine what the artist can invent in this area. Materials that are used in modern installation art can range from everyday and natural materials to new media such as video, sound, performance, virtual reality and the one Of the most influential, the internet. This can be seen in Jenny Holders projections, she mainly deals with words and ideas in public spaces. .ud796d5498f7774b48db45ae893732c66 , .ud796d5498f7774b48db45ae893732c66 .postImageUrl , .ud796d5498f7774b48db45ae893732c66 .centered-text-area { min-height: 80px; position: relative; } .ud796d5498f7774b48db45ae893732c66 , .ud796d5498f7774b48db45ae893732c66:hover , .ud796d5498f7774b48db45ae893732c66:visited , .ud796d5498f7774b48db45ae893732c66:active { border:0!important; } .ud796d5498f7774b48db45ae893732c66 .clearfix:after { content: ""; display: table; clear: both; } .ud796d5498f7774b48db45ae893732c66 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud796d5498f7774b48db45ae893732c66:active , .ud796d5498f7774b48db45ae893732c66:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud796d5498f7774b48db45ae893732c66 .centered-text-area { width: 100%; position: relative ; } .ud796d5498f7774b48db45ae893732c66 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud796d5498f7774b48db45ae893732c66 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud796d5498f7774b48db45ae893732c66 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud796d5498f7774b48db45ae893732c66:hover .ctaButton { background-color: #34495E!important; } .ud796d5498f7774b48db45ae893732c66 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud796d5498f7774b48db45ae893732c66 .ud796d5498f7774b48db45ae893732c66-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud796d5498f7774b48db45ae893732c66:after { content: ""; display: block; clear: both; } READ: Methods of Intelligence EssayIf these words and ideas were printed and stuck in an art gallery, they would not be as such powerful as they are on the street, on buildings. Mean while, Joseph Buys often chose symbolic materials, his most common being felt and fat, symbolizing healing and magic. Hollers use of LED tubes, was important to the form of her artworks, she would have had trouble displaying and getting her message across as effectively. Due to these factors, it makes the materials and site vital for installation artworks, because they have a huge influence upon the meaning deprived from viewing and interacting with the artwork,

Scopic regimes of modernity Essay Example

Scopic regimes of modernity Paper Centuries of studying visuality has given birth to several methods of visual analysis. These scopic regimes as defined by Jay are quite simply systems for organizing vision. This essay will focus on the two main systems discussed by Jay: Renaissance and Baroque. Both systems arose during similar time frames, and consequently contain some similarities. Yet, each approach is clearly different. Renaissances central themes of order, reason and Cartesian space are clearly in contrast to the themes of the Baroque system, which is far more spectacular and sensational. Images from each regime will be used to illustrate the differences between Renaissance and Baroque. The Renaissance period lasting between the 14th and 16th centuries was a stark cultural shift from the preceding Middle Ages. Born out of European culture notably Italian Renaissance means rebirth, which suggests how radical this period was for its time (Web Museum, 2004). The Renaissance denoted the rise of individual and social values, and strong growth in scientific exploration (Web Museum, 2004). The themes associated with this cultural period were transferred into Renaissance art, which is a defining period in visual history. Jay (1998, p. 4) asserts that the Renaissance or Cartesian perspectivalism, is often regarded as the dominant scopic regime for the modern era due to its representation of natural, realistic images. Renaissance is summarized by order, closure, and fixity according to Wollen (1993). Up until then, visual images of the Middle Ages did not represent the natural appearance of objects in real life. They included no sense of depth or realism. Renaissance art involved for the first time the consistent use of perspective vanishing points (see appendix 1), making the imagery of the period most realistic. We will write a custom essay sample on Scopic regimes of modernity specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Scopic regimes of modernity specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Scopic regimes of modernity specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It saw the beginnings of geometrical mathematics used to represent objects, and the portrayal of three dimensional rationalized space, as viewed through a singular eye, rather than jumping from focal point to focal point (Jay, 1988 p. 7). Indeed, the shadows and true representation of a foreground and background made the Renaissance approach to visuality the first real period to express depth. It is the concept of Cartesian space that underpins Renaissance imagery. Cartesian space refers to the linearity of Renaissance art (see appendix 1), which is illustrated by the neutrality of the periods artwork (Jay, 1998, p9). Jay (1998, p. 9) claims that the orderly coldness of the Renaissance perspective resulted in the withdrawal of the painters emotional entanglement with the objects depicted, which explains why Renaissance visuality is not as surreal as either the preceding Middle Ages or the subsequent Baroque period. To illustrate the Renaissance approach to visual culture, the painting View of an Ideal City (appendix 1) will be considered. The first thing one notices about this picture is that it is truly balanced, being symmetrical in is imagery. The dominating axes of this picture form an articulated system, as described by Barnard, 2001, p. 175). The size of the buildings on either side of the central piece are the same, and the buildings are spaced equally apart, an underpinning theme of Renaissance imagery. It should be noted that all these peripheral buildings are square in structure. The focal point of the piece is the circular building in the middle (see appendix 1). This notion of geometrically balanced shapes is a strong theme of the Renaissance period (Barnard, 2001, p. 174). However, the image is not completely symmetrical, as closer inspection reveals the light source of the image is located somewhere left of the images center. This is evident by the fact that the buildings on the left are in shadow, whereas the buildings on the right are in full light. It is this shadowing effect that truly makes the image feel realistic. An interesting point about View of an Ideal City is that it is an image of what looks to be a clean well kept relatively large city, yet there are no people in the entire painting. In this regard, the image appears somewhat unnatural. Yet this is what makes the image a perfect example of the Renaissance: it is so mathematically organized that the existence of people would probably make the image less balanced. The Baroque period began in Italy in the late 16th century (Martz, 1991, p7). However, these two periods overlapped (Martz, 1991, p. 7). Baroque, in contrast to Renaissance, is far more spectacular and sensational as a scopic regime. Paintings of the Baroque period are regarded as excessive, extravagant, and even mad. Whereas Renaissance is often subdued, Baroque art is usually on a grander stage, and employs theatrical visual drama (Web Museum, 2004). Martz (1991, p219) considers Baroque a recreation of older forms, both ancient and renaissance, in a sensory swirl of action, moving towards some spiritual goal. This suitable definition comprises common elements of other definitions. One of the strongest themes of the Baroque period was a return to spirituality. A potential reason for the emergence of the spectacular Baroque period according to Calabrese (1992) is that it was a period during which the Catholic Church attempted to steer culture back towards tradition and spirituality. Indeed, these two themes are regularly evident in many paintings of the Baroque era. The heavy religious presence in Baroque artwork confirms the powerful influence of the church, and also adds a surrealist flavour. The concept of the surreal associated in Baroque is in direct contrast with Renaissance. This element of surrealism can be applied to two concepts: the viewers perspective of the painting, and the content of the painting itself. As explained earlier, Renaissance provides the viewer with a realistic representation of natural objects. Baroque is far more bizarre and peculiar, as it crams a multiplicity of visual aspects into one overwhelming image (Jay, 1988, p. 16). It does not offer a natural eyes perspective of the events it aims to portray. Rather, representations of Baroque images have been considered to offer the perspective of Gods eye (Jay, 1988, p. 7), a theory that fits in well with Baroques religious roots. This surrealist concept is well summarized by Buci-Glucksmann who suggested Baroque succeeded in represent[ing] the unrepresentable; it does not merely describe a moment of time (Jay, p. 7), rather it offers far more symbolic and creative food for thought. To demonstrate the contrast of Baroque to Renaissance, the classic ceiling painting by Tiepolo Apollo and the Four Continents (appendix 2) provides a fine example. Immediately, the viewer notices how dramatic the painting is in contrast to any Renaissance image. The painterly nature of Baroque art, as opposed to Renaissance, as described by Barnard has a strong presence in this image (Barnard, 2001, p. 173). Clearly, Apollo and the Four Continents is not realistic. This is for two reasons: the perspective and the content the painting displays. Firstly, the perspective is typical of Baroque. It is not a natural view at all, rather it is more like the Gods eye perspective that Jay discusses (1998, p. 4). The painting offers an all encompassing view of what is a large scene. The multiple focal points of the image are necessary for the viewer who cannot take the whole image in at once at a glance (Web Gallery of Art, 2004). Indeed, the image is of open form common to Baroque, rather than the closed form found in Renaissance (Barnard, 2001, p. 74). The images openness is apparent due to the lack of verticals and horizontals, which are most prominent in View of an Ideal City. Secondly, the strong religious element of the painting removes any sense of realism. Apollo sits in the centre of the heavens, surrounded by light, with other gods believed to be Venus and Mars resting on a cloud below him (Web Gallery of Art, 2004). An endless flow of things to look at in Apollo and the Four Continents means the viewer must take his or her time deciphering the image. The fact that these images melt into each other instead of being strictly distinguished (Barnard, 2001, p. 174) a Baroque trait makes this process more time consuming, but also more interesting. Furthermore, the content offers only symbolism rather that a representation of any true events. Its strong religious focus is intended to elicit emotional responses instead of recreating a real scene. Clearly the Renaissance and Baroque scopic regimes are different methods for organizing images. On one hand, Renaissance aims to represent realism, by way of its scientific like Cartesian perspective. Yet, Baroque on the other hand offers the viewer something that may be confusing to digest, but with arguably more meaning and options for interpretation. The central themes of each style are quite different, despite their coexistence for albeit a brief period. Nonetheless, both regimes have paved the way for contemporary scopic regimes, and demonstrated a strong shift from the previous artwork of the Middle Ages.