To what extent does personality predict employee performance How do Essay

To what extent does personality predict employee performance How do personality traits translate into individual's profession - Essay Example Behaviorists assumed people to be no more than a set of a myriad of learned responses to various environmental stimuli and reinforcements (Ayers, 2007). However, most of the contemporary research has opted to reject these two views due to their extremism. Contemporary research now takes a more commonsense approach in attempting to clearly define personality, the approach taken by this research is careful not to overlook some of the common traits such as sociability and persistence which are key in the determination of an individual’s behavior (Ayers, 2007). Personality traits are defined as various dimensions of a single individual’s personal differences they are essentially a set of distinguishing characteristics and qualities of a given individual. Traits determine the readiness of a person to consistently act, think or feel in a relatively similar manner when exposed to a variety of situations and stimuli (Ayers, 2007). The Different Concepts and Theories Used to Det ermine and Individual’s Personality and Their Personality Traits There are essentially two approaches that are used in the determination of an individual’s personality. These two approaches are the idiographic and nomothetic approach. The idiographic approach essentially tries to study the given individual’s personality as compared to another individual. In trying to gain a critical and deeper understanding of the individual, it looks at the person’s complexity, uniqueness as well as the richness. Over time, there are several key concepts and theories pertaining to personality that have been developed. One of these theories is the theory formulated by Carl Jung that is used to classify individuals as either having and introverted personality or an extraverted one. According to this theory, introverts tend to be reliable, shy, quiet and often like to plan things well in advance, this is in addition to their often being pessimistic. Inversely, extraverts ar e seen to extremely sociably as they often do not like being alone, they often tend to have a lot of friends, have an optimistic nature and tend to enjoy parties. In formulating this theory, Jung is seen to make a personality type matrix that is mainly based on four key functions that are normally used by people in the event that they are other individuals, situations or things. These four functions are feeling, sensing, intuition and thinking. According to Jung, everyone tends to make use of these functions but the inherent proportions tend to be vastly different. Jurgen Eysenck also developed a trait theory that has continued to be largely influential. The theory developed by Jurgen have been shown to mainly be genetically based. The model developed by Jurgen offers a means that helps in appropriately linking behavior, traits and types. The theory claims that each individual person essentially has a certain set of various identifiable traits which eventual form a trait cluster and the successive personality structure is then found to be hierarchical (Hayes, 2005). It was Charles Horton Cooley who was responsible for the development of the looking class self-concept.

Human Arrangements Essay Example for Free

Human Arrangements Essay The increase of poverty in the recent years is one of the major problems which the United States has to face. As the survey shows, the highest poverty rates in the United States were witnessed during the years of recession, for example 1960, 1975, 1983 and others. However, the poverty rates increased dramatically through 2001-2003. In 2002, the number of people in poverty reached 34. 4 million, which is 12. 1% of the population. The poverty rate was at its lowest level between 1970-1980 years, but since that time it never decreased until that level. In the last years, it was the lowest in 2000 (at the level of 11%) but since that time it kept increasing annually. In 2003, poverty rate reached 12. 5% which is 0. 4% higher than in 2002. The dynamics of poverty in the United States also shows that the most vulnerable members of the society are people under the age of 18 (17% of them are in poverty). Citizens aged 18-64 have had the lowest poverty rates up to 2002, when the level of poverty rates of seniors (aged 65 and older) reached their level. According to the regional characteristic, states in which poverty rates increased the most included Florida, Illinois, Utah, South Carolina and others. It is also necessary to analyze the dynamics of poverty rates among different races. According to the survey, poverty rates increased greatly among all of the races present in the United States. At the same time, the income level of White, Asian and Black households remained unchanged while the income of Hispanic households experienced some decrease. Among these groups, Black households have the lowest level of income and thus have the highest poverty rates among the groups in the society. In 2003, the median income of Black families reached only $30,000 which was only 62% of the $48,000 income of White households (non-Hispanic origin). The group with the highest income level, and thus the smallest number of people below the poverty line was Asians. Their average income reached $55,000 in 2003. It is possible to conclude that among all of the groups, Blacks are experiencing the most problems with obtaining income. Asian households receive almost the double income of what Black households receive. Due to the fact that poverty rates are increasing with years, it means that Black citizens are going to become more and more vulnerable in the society. In 2003, 24. 4% of Black people were below the poverty line, and the percentage has increasing by 2005. For comparison, only 11% of Asian people were below the poverty line in 2003. There are many reasons why the poverty rate among Blacks has changed the most during the recent years. First, due to discrimination, many Black people are still unable to get high-paying jobs which people of other origins get easily. The experience of New Orleans shows that despite the hopes of African Americans hat discrimination would be reduces with time, this process is very slow. Most of the people affected by hurricane in New Orleans lost their houses and jobs, and it will be very difficult for them to achieve their previous level of income in the following years. Unfortunately, the government did not take any measures to assist the people whose houses were devastated by the hurricane. Situation with New Orleans is only one of the examples of how discrimination occurs in the United States and Black population is unable to reach the same income level as other races. Another reason of high poverty rate among Blacks is their inability to enter prestigious establishments of higher learning. Due to the low income level of their families in comparison with other races, they are often unable to obtain good education which would lead them to high-paying jobs. At the same time, it is necessary to mark that due to the introduction of Civil Rights legislation, the poverty level of Blacks in the recent years is much lower than it was before the adoption of legislation. Even though the poverty rate has been increasing during the last years, the average rate is much lower than it was in the 50s. Despite the fact that Blacks are still experiencing some sort of discrimination, it is much less noticeable as it was before the adoption of Civil Rights legislation. Owing to the legislation, they finally got an opportunity to have the same rights as white people and thus the overall poverty level among Blacks declined dramatically in comparison with previous decades. Bibliography. 1. Poverty in the United States- 2002. Issued September 2003. Available at URL: http://www.census.gov/prod/www/abs/popula.html 2. Income, Poverty and Health Insurance Coverage in the United States 2003. Issued August 2004. Available at URL: http://www. census. gov/prod/www/abs/income. html.

Free Essays - Use of Imagery in Young Goodman Brown :: Free Essay Writer

Use of Imagery in   Young Goodman Brown  Ã‚      According to A Handbook of Critical Approaches, the Formalistic Approach is one â€Å"with a methodology.†Ã‚   The Formalistic Approach requires a critic to examine the structure, or form, of a literary work.   For example, studying the imagery of a literary work can make the theme more apparent.   â€Å"Images emerge as more and more important†¦certain images, or colors†¦keep coming up†¦.   Bit by formal bit, we think we begin to see a theme emerging from the work.† (Guerin, 74-75).  Young Goodman Brown is the story of an innocent young man who realizes the imperfections and flaws of the world and its people, including himself.   This knowledge is very painful and shocking to Young Goodman Brown just as knowledge was painful for the prisoners in Plato's Allegory of the Cave.   The imagery used in Young Goodman Brown amplifies the theme of the loss of innocence. Images of the sunset and of a journey and several others appear throughout the story to amplify   the theme of Young Goodman Brown.   Ã‚  Ã‚   For example, in the beginning of the story, Young Goodman Brown is leaving his wife Faith at sunset to go on a journey that cannot wait.   The images of a sunset and of the approaching nighttime illustrate the fear of the unknown.   Goodman Brown must travel through the darkness before he reaches the light of knowledge just as the prisoners in Allegory of the Cave must travel from the dark cave in order to reach the light.   As the story continues, Hawthorne uses the image of a â€Å"dreary road, darkened by all the gloomiest trees of the forest† to heighten the fear of the unknown.   Goodman Brown has left the comfort of the cave of confusion and is beginning to discover the imperfections of the world and of its people.   Ã‚  Ã‚   A teacher, who had â€Å"an indescribable air of one who knew the world†, leads Goodman Brown from the cave.   His teacher continually leads him along the path to enlightenment despite Goodman Brown’s attempts â€Å"to return whence I came.†Ã‚   Goodman Brown learns that people are not perfect and that â€Å"good† people sometimes do â€Å"bad† things.   People who Goodman Brown views as perfect, like the governor and his Sunday school teacher are exposed as imperfect people who lie and cheat and steal by using the images of a stolen broom and a promise to be queen of Hell.

Creative Writing †Belonging Essay

The clear, bright and enlightening blue skies greet my face as I ponder through my thoughts in my head. The sun blossoms it’s radiating sunlight, which glisten and reflect off the tranquil, wavy sea to reveal elements of a mystifying, inexplicable, yet convivial world. My heart beat pulsates through my ears†¦ so silent and blissful this world of beggaring-description, words could not hope to utter moments like these. It was the idea of confronting, change and experience which led me to this endeavouring challenge of discovery. In preceding life, â€Å"discovery† was but a mere artwork to me; its extravagant detail painted an image which took me to a new world of the unknown. Its colours merged and intertwined, creating infinite pathways for life to take me far beyond the norm. But, it was just a painting. Vibrant as the sky could ever be, inhabitants of birds and seagulls cluster amongst the sky’s surface to shadow various regions of radiation. Numerous shades of varying size, shape and darkness swam steadfast past my eyes, stimulating diverse light shades across the sea surface. I travel along a path to encounter countless fish as their scales unleash myriad hexagonal-structured reflections, capturing every single colour of the rainbow. I touch the water and an instant sensation crawled through my fingertips, as the water almost desiccated back down my finger, revealing wondrous ripples. The constant expansion and flow of ripples developed into motions of diffracting sunlight which followed a distinct pattern of iridescent white light. The sea so pure, its reflections illuminated my face with the pattern of the undulating water flow. A flash before my eyes re-writes the memoirs of my past life – solitary and confined to the one passageway of safety and security. Ironic is it not? That such an introverted life could lead to the feeling of belonging to something ordinarily worthwhile, or to conduct a life of normality. I still hear a screech suddenly exerted from the fancy convertible making an unceremonious turn, piercing the dusk, still fog of night. The periodic fear of tomorrow, dreading what society had in stall for me. A vision of â€Å"my world† was painted bit by bit, colour by colour and section by section; a world of drifting into the crystalline sea far beyond human sight. It shimmered into this blazing, crimson sunset that protrudes colours of red, white and tinted blue clashing and smashing, latticing over and over again, against one other only to produce an amalgamation of beautified hope and warmth, resulting in this augmentation of sanctity, safety and assurance. A world I longed to belong†¦ I always questioned myself, repeatedly over and over and over again about my identity, destiny and independence. Was it really necessary to do what I did? To precariously determine my own destiny, where life was to be lived unknowingly? To see my father tremulous and mother on her knees, with her hands drenched in tears. A sudden emotion of fear and regret struck my heart in its centre, but also a sigh of relief. I was suddenly brought back to reality by the roar of the motor. The consistency of ripples flowing causes my reflection to distort with the scaly and incandescent rays from the schools of fish and the sun’s protruding rays of warmth and somewhat, hope. I closed my eyes for a few seconds to relax and enjoy this free moment†¦ 1|Page Jason Chan Year 12 Ms. Sake However, I felt a drop of water plummet on the right side of my cheek. My heart froze for a micro -second, dreading to open my eyes as I assumed for the worst. I hear the deafening silence of the waves, on the brink of a complete halt in their tranquil motion. No longer did the extravagant light shower the crystal sea, nor did the birds flourish over the sky. Foul-coloured fluffs of clouds conquered the remaining essence of light the sky had to offer. Cataclysmic roars of thunder clashed in every direction, ringing my ear drums heavily like lava and debris suffocating the mountain sides. â€Å"My world† I belonged to flashed for one second and I saw the usual back gate with a pathway leading my innate mind to the cataleptic regret. It was then I compelled myself up knowing it was and is finality. I remember clearly tilting my head to the side, seeing the sun’s arms reaching through the minute openings of my curtains, greeting my face and mind, pondered with thoughts and feelings of beggaring description. My face heated up, my hands trembled, my fingers shook hysterically as I held the key to freedom, and a drop of water plummeted from the right side of my cheek onto the pure, hue labelled, â€Å"Father and Mother†. That final tear symbolised the very last essence of me, only to distribute out and smudge the ink. Nevertheless, I told myself my world is and always will be created by me, so I relieved myself of intense emotion and wiped my tears away, got my bag and strode with pride to my new world. The sight flashed again, bringing me to a world of catastrophe, as lightning collapsed from the sky as if Zeus had deliberately done so. My fear multiplied as fast as the rain drops fell. I felt a gush of aggravated wind fly past my hair at a ghastly speed. A continuation of heaviness impeded my stability as the turbulent sea rocked like an exacerbated avalanche. It was as if the glistening, crystal sea has become the enemy, the hardship, a hurdle to overcome – my world had become my enemy. I grasp the sides of my capsule with my sweat-bear hands, clenching in fear for my life. Spontaneously, words of my cataleptic regret begin surging in and out, left, right and centre of my mind†¦

Core Indian Values – an Advertising Perspective

INDIAN CONSUMER: CORE VALUES We are all consumers. Everyday, we consume goods and services as individuals, families, groups and organizations. With every passing year, the consumer has not only become smarter but also choosier with his purchase. On top of that, the fact that the competition and the variety of products available in the market only add to the marketers’ woes. To succeed in this dynamic and increasingly complex marketing environment marketers have an urgent need to learn and anticipate whatever they can about consumers.The better they know and understand consumers the more advantageous it would prove when accomplishing their organizational objectives. In a diverse country like India, which is slowly shedding its conservative nature and is opening up to new possibilities on the marketorial front, it becomes even more difficult for an advertiser to understand his consumer’s behaviour. The Indian mentality is more complex and layered than our western counterp arts. The culture of this country is very different from most others for it is home to various religions, languages, customs and values.This amalgamation has led to the Indian consumer having various layers of reasoning behind every action. There are certain values that play a very important role while purchasing a product from the point of the view of the Indian consumer. An advertiser should keep these values in mind while targeting their Indian audience. 1. Family The Indian society is a family oriented one. Elder members of the family are considered to be the head of the family. Though joint families have now disintegrated into nuclear ones, the bond and importance of family remains the same.Family is by far the most important reference group. The family is a major influence on the consumption behaviour of its members and generally the target market for most products. The consumption patterns of family members are seldom independent from those of other family members. There is a n interdependent relationship between the members of the family. An advertiser selling family oriented products must target it for the benefit of every member of the family. Eg. Tata Ventura ad. 2. Peace Peace  is a state of harmony characterized by the lack of violent conflict.It also represents cosmic harmony. An individual seeks peace when he wishes to establish a personal relationship with the cosmos. India is country where different sects coming together causes chaos and conflict. Hence, peace is highly sought after both personally and internationally. An advertiser while selling a product, depending on its nature, must keep in mind the fact that his product must not invoke chaos in any form. He must try as much as possible to maintain decorum while advocating a product. Eg. Taj holidays. 3. Health India is slowly growing to be a very health conscious nation.Indian food offers a diversity of dishes that are very tasty and each provide a different delight. But at the same time . Some of them can be very heavy and unhealthy with continuous consumption. In the fast paced of today’s times, health has become of utmost importance. Various fitness centers are being set up everywhere and maintaining a healthy lifestyle has become very important to the average Indian consumer. Advertisers target this aspect of the Indian consumer while promoting various health related products. Eg. Saffola ads. D cold total ads 4. Time Time is of utmost importance in the Indian society. Natural time regulates ctivities with a â€Å"now† orientation. Indians have always factored in on time before starting or ending any event, both metaphysically and metaphorically. Time is considered to be an auspicious and important aspect for Indians. While making major purchases, time is factored in majorly. An advertiser can either portray the time factor majorly in his advertisement or he can portray it subtlely with respect to the product. Time also reflects the era the people live in and its dynamic nature. Eg. Hindustan times â€Å"It is time† campaign. 5. Will power. Will power is the strength to achieve the impossible or the difficult.Indians consider will power to be a treasurable value as it may lead to various achievements. If one gets over their fears and has the will power to achieve what many consider to be impossible then that person is highly respected. Without will power, one cannot alter events or restore it to the original post. India’s history has been witness to the importance of will power among the Indian public. Advertisers can theme their ads on the basis of will power thereby promoting their product and also gain popular vote for encouraging strength. Eg. Mountain Dew Darr Ke Aage jeet hai ads 6. SecurityA sense of security is very important in both a family and a community. Usually, the male member of the family is considered to be responsible for the security of the female counterparts in India. Females are especially protected in this society. But along with physical security, financial security has also become important for the modern Indian family. Many make investments so that the family is always financially secure. Protection of community is also a very important aspect as Indians are very community bound. Members of the same community usually have a sense of belonging and protection towards their other members.Eg. LIC jeevan bima policy ad. 7. Age Since time old, age has played a very important role in the Indian society. A person’s age has been synonymous with the amount of respect given to them. Even today, older people are treated with utmost respect and obedience is expected of the younger ones. Wisdom and experience of a person is calculated in terms of his age. In today’s times, the youth are very instrumental to the decision making process while purchasing a product. On the basis of the product, the advertiser must carefully target his age group and center the ad arou nd the mentality of the age group selected.Eg. Raymond teacher ad. 8. Care Since the familial values are very strong in the Indian system, love and affection play an important role. Love and care for others is considered to be an important value especially with the members of family and friends. Unlike their western counterparts, Indian children live with their parents even after reaching adulthood and are duty bound to serve their parents in their old age as a token of their affection. Parents fuss over their children and take care of them protectively from a tender age and even beyond adulthood.This feeling of care and affection is largely targeted by marketers to sell their products for they hit a soft spot among the Indian audiences with this value. Eg. Vicks ads. 9. Prestiege There is nothing more important to an Indian household than the family’s honour and prestiege. Indians bank a lot on social approval and the sense of prestiege they gain from it. That sense of prest iege even comes from indulging in luxury and living a high life. A lot of luxury related products target this aspect of the Indian audience and cater to their value of prestiege. Eg. Reid and Taylor Amitabh Bacchan ad. 10. OwnershipEver since the olden days, a personal home has been of epitome importance to the average Indian household. It is a matter of protection and pride to own a home. In this tight spaced urban world, it has become even more difficult to own a home. But nevertheless, Indians continue to strive for ownership of a home for both themselves and their loved ones. It ione of the most important consumer values. A lot of options are considered and a lot of research is conducted before a home purchase. A bevy of home loans have also eased the process of a purchase of a home. Marketers also target this aspect while advertising their product.They arouse temptation to own a home which coincides with the consumer’s desire of the same. Eg. Asian paints Bird ad 11. Ada ptability In spite of being from a conservative background, Indians have changed their behaviour with the changing times. People have adapted to the different languages in the country and different lifestyles with ease. This reflects the dynamic nature of the Indian population along with their ability to adapt to the changing times and the environment. This value is considered to be a sign of progress. Many advertisers wish to promote this value through their ads and encourage this aspect among the Indian public.The ads based on adaptability have proved instrumental in shaping the minds of the Indian audience as a whole. Eg. Aircel ad. Idea cellular Language ad 12. Religion This is by far the most important consumer value among Indians. Religion plays a very important role in India. There are people of numerous faiths and religions residing in this country. It is one the sure shot ways to get attention from the Indian audience through advertisements. But is also important to not off end the sentiments of the Indian audience as they are very sensitive when it comes to their religion.One has to be very careful while welding advertisements with religion. the Indian public adheres to their traditions and customs and is very dedicated towards maintaining their culture. Festivals are considered to be the best time for promotion of products in a religious theme. Eg. Tanishq ads (wedding) Aisanpaints pngal ad 13. Pleasure Pleasure relates to being happy and cheerful towards oneself and their surroundings. Everyone likes to indulge in pleasure after strenuous work. Indians especially like to please themselves with various pleasurable activities and believe in balancing work with play.The idea of pleasure, according to most Indians, is to spend time with their loved ones and engage in leisurely activities. While targeting this value of the Indian consumer, the advertiser has to keep in mind the mentality of the consumer and the nature of the product and blend both of the m. It could be themed around pleasure with intensity or pleasure with lightheartedness. Eg. Scooty pep+ ads Cadbury’s life ka swaad ads 14. Work Since the urbanization of Indian society, there has been an evermore increase in the job opportunities especially for the youth. The youth of the country have become very ambitious and aim high.The education levels have gone up and the literacy rate has also shot up. Having a high paying job has become very important to the average Indian consumer as his salary corresponds with his buying prowess. Advertisers should start aiming at this progressive value of the Indian audience and design their ads to suit this aspect as well as promote their products. Encouraging progress in terms of education and work has become a very important aspect in current Indian society and especially among the youth. Eg. The Sikkim Manipal University distance education ads. Bibliography Core Indian Values – an Advertising Perspective INDIAN CONSUMER: CORE VALUES We are all consumers. Everyday, we consume goods and services as individuals, families, groups and organizations. With every passing year, the consumer has not only become smarter but also choosier with his purchase. On top of that, the fact that the competition and the variety of products available in the market only add to the marketers’ woes. To succeed in this dynamic and increasingly complex marketing environment marketers have an urgent need to learn and anticipate whatever they can about consumers.The better they know and understand consumers the more advantageous it would prove when accomplishing their organizational objectives. In a diverse country like India, which is slowly shedding its conservative nature and is opening up to new possibilities on the marketorial front, it becomes even more difficult for an advertiser to understand his consumer’s behaviour. The Indian mentality is more complex and layered than our western counterp arts. The culture of this country is very different from most others for it is home to various religions, languages, customs and values.This amalgamation has led to the Indian consumer having various layers of reasoning behind every action. There are certain values that play a very important role while purchasing a product from the point of the view of the Indian consumer. An advertiser should keep these values in mind while targeting their Indian audience. 1. Family The Indian society is a family oriented one. Elder members of the family are considered to be the head of the family. Though joint families have now disintegrated into nuclear ones, the bond and importance of family remains the same.Family is by far the most important reference group. The family is a major influence on the consumption behaviour of its members and generally the target market for most products. The consumption patterns of family members are seldom independent from those of other family members. There is a n interdependent relationship between the members of the family. An advertiser selling family oriented products must target it for the benefit of every member of the family. Eg. Tata Ventura ad. 2. Peace Peace  is a state of harmony characterized by the lack of violent conflict.It also represents cosmic harmony. An individual seeks peace when he wishes to establish a personal relationship with the cosmos. India is country where different sects coming together causes chaos and conflict. Hence, peace is highly sought after both personally and internationally. An advertiser while selling a product, depending on its nature, must keep in mind the fact that his product must not invoke chaos in any form. He must try as much as possible to maintain decorum while advocating a product. Eg. Taj holidays. 3. Health India is slowly growing to be a very health conscious nation.Indian food offers a diversity of dishes that are very tasty and each provide a different delight. But at the same time . Some of them can be very heavy and unhealthy with continuous consumption. In the fast paced of today’s times, health has become of utmost importance. Various fitness centers are being set up everywhere and maintaining a healthy lifestyle has become very important to the average Indian consumer. Advertisers target this aspect of the Indian consumer while promoting various health related products. Eg. Saffola ads. D cold total ads 4. Time Time is of utmost importance in the Indian society. Natural time regulates ctivities with a â€Å"now† orientation. Indians have always factored in on time before starting or ending any event, both metaphysically and metaphorically. Time is considered to be an auspicious and important aspect for Indians. While making major purchases, time is factored in majorly. An advertiser can either portray the time factor majorly in his advertisement or he can portray it subtlely with respect to the product. Time also reflects the era the people live in and its dynamic nature. Eg. Hindustan times â€Å"It is time† campaign. 5. Will power. Will power is the strength to achieve the impossible or the difficult.Indians consider will power to be a treasurable value as it may lead to various achievements. If one gets over their fears and has the will power to achieve what many consider to be impossible then that person is highly respected. Without will power, one cannot alter events or restore it to the original post. India’s history has been witness to the importance of will power among the Indian public. Advertisers can theme their ads on the basis of will power thereby promoting their product and also gain popular vote for encouraging strength. Eg. Mountain Dew Darr Ke Aage jeet hai ads 6. SecurityA sense of security is very important in both a family and a community. Usually, the male member of the family is considered to be responsible for the security of the female counterparts in India. Females are especially protected in this society. But along with physical security, financial security has also become important for the modern Indian family. Many make investments so that the family is always financially secure. Protection of community is also a very important aspect as Indians are very community bound. Members of the same community usually have a sense of belonging and protection towards their other members.Eg. LIC jeevan bima policy ad. 7. Age Since time old, age has played a very important role in the Indian society. A person’s age has been synonymous with the amount of respect given to them. Even today, older people are treated with utmost respect and obedience is expected of the younger ones. Wisdom and experience of a person is calculated in terms of his age. In today’s times, the youth are very instrumental to the decision making process while purchasing a product. On the basis of the product, the advertiser must carefully target his age group and center the ad arou nd the mentality of the age group selected.Eg. Raymond teacher ad. 8. Care Since the familial values are very strong in the Indian system, love and affection play an important role. Love and care for others is considered to be an important value especially with the members of family and friends. Unlike their western counterparts, Indian children live with their parents even after reaching adulthood and are duty bound to serve their parents in their old age as a token of their affection. Parents fuss over their children and take care of them protectively from a tender age and even beyond adulthood.This feeling of care and affection is largely targeted by marketers to sell their products for they hit a soft spot among the Indian audiences with this value. Eg. Vicks ads. 9. Prestiege There is nothing more important to an Indian household than the family’s honour and prestiege. Indians bank a lot on social approval and the sense of prestiege they gain from it. That sense of prest iege even comes from indulging in luxury and living a high life. A lot of luxury related products target this aspect of the Indian audience and cater to their value of prestiege. Eg. Reid and Taylor Amitabh Bacchan ad. 10. OwnershipEver since the olden days, a personal home has been of epitome importance to the average Indian household. It is a matter of protection and pride to own a home. In this tight spaced urban world, it has become even more difficult to own a home. But nevertheless, Indians continue to strive for ownership of a home for both themselves and their loved ones. It ione of the most important consumer values. A lot of options are considered and a lot of research is conducted before a home purchase. A bevy of home loans have also eased the process of a purchase of a home. Marketers also target this aspect while advertising their product.They arouse temptation to own a home which coincides with the consumer’s desire of the same. Eg. Asian paints Bird ad 11. Ada ptability In spite of being from a conservative background, Indians have changed their behaviour with the changing times. People have adapted to the different languages in the country and different lifestyles with ease. This reflects the dynamic nature of the Indian population along with their ability to adapt to the changing times and the environment. This value is considered to be a sign of progress. Many advertisers wish to promote this value through their ads and encourage this aspect among the Indian public.The ads based on adaptability have proved instrumental in shaping the minds of the Indian audience as a whole. Eg. Aircel ad. Idea cellular Language ad 12. Religion This is by far the most important consumer value among Indians. Religion plays a very important role in India. There are people of numerous faiths and religions residing in this country. It is one the sure shot ways to get attention from the Indian audience through advertisements. But is also important to not off end the sentiments of the Indian audience as they are very sensitive when it comes to their religion.One has to be very careful while welding advertisements with religion. the Indian public adheres to their traditions and customs and is very dedicated towards maintaining their culture. Festivals are considered to be the best time for promotion of products in a religious theme. Eg. Tanishq ads (wedding) Aisanpaints pngal ad 13. Pleasure Pleasure relates to being happy and cheerful towards oneself and their surroundings. Everyone likes to indulge in pleasure after strenuous work. Indians especially like to please themselves with various pleasurable activities and believe in balancing work with play.The idea of pleasure, according to most Indians, is to spend time with their loved ones and engage in leisurely activities. While targeting this value of the Indian consumer, the advertiser has to keep in mind the mentality of the consumer and the nature of the product and blend both of the m. It could be themed around pleasure with intensity or pleasure with lightheartedness. Eg. Scooty pep+ ads Cadbury’s life ka swaad ads 14. Work Since the urbanization of Indian society, there has been an evermore increase in the job opportunities especially for the youth. The youth of the country have become very ambitious and aim high.The education levels have gone up and the literacy rate has also shot up. Having a high paying job has become very important to the average Indian consumer as his salary corresponds with his buying prowess. Advertisers should start aiming at this progressive value of the Indian audience and design their ads to suit this aspect as well as promote their products. Encouraging progress in terms of education and work has become a very important aspect in current Indian society and especially among the youth. Eg. The Sikkim Manipal University distance education ads. Bibliography

Arab Nations Essay Example

Arab Nations Essay Example Arab Nations Essay Arab Nations Essay World War to current day, the Arabs have struggled to create a prospering nation of their own. The Arab states are underdeveloped because of the lack of support from the sthronger nations around the world. The most important questions to be asked are why is the Middle East such a mess? How can the United States help? And How are they helping themselves? The Middle East has gone through years of hardship even though they were one a dominant culture. The Middle East is a mess for numerous reasons starting with the first world ar. After the great powers of England and France won the first world war, there was a lot of land to divide up and give away. Through the Husan-McMahon Letter, a portion of the Ottoman Empire was promised to the Arabs in order for them to form there own homeland. Although, this land was promised land was also promised to the Jews, who altimatley received there own homeland. The Arabs were angered by this which started a permanent grudge against the worlds super powers. Following this England and France put there own allies in power over the Arab states. This only ook the anger of the Arabs further which would altimately started revolts. The strict religious governments and corrupt governments over powered the freedom of the Arab people. Without freedom the public felt as though there own government had betrayed them. These governments only pointed to one country which is the United States. The US has been involved in many world affairs, but we have failed to help the Arabs because of our partnership with Israel. The US can help the Arab states by providing them with materials to take over there own country. If the Arabs can finally ave there own homeland it might start recovering a huge gap between the two cultures. Also, America should allow Arab sstudents to study in America and learn our culture closer. This will allow the Arab people to know more about us. Lastly, In the future America should be able to have peace treaties with the Arab people so that we can have an end to this brutal war and hatred. The Arab states have finally learned of there own strength in recent events. Since 2010 there have been movements known as the Arap spring, This movement is revolts against corrupt governments to put democracy into place. The Arabs are helping themselves by forming together and forcing change on there governments. Instead of waiting for help like there were doing, they decided to take control of there own country. By putting a democracy together these nations will come together through equality. The underdeveloped Arab states are there own faults even though they do not nave tnere own nomelana. we nave now seen nat t tne Aran states dont need nelp from superpowers and can do it on there own. The questions of the middle east have shown that there is a lot of anger towards the United States.

Ace Your Medical School Interview

Ace Your Medical School Interview Getting into medical school is no easy task. From challenging pre-med coursework to the MCAT and soliciting recommendation letters, applying to medical school is a marathon-length process. Getting an invitation to interview can feel like a major win and it is but, you still need to impress the admissions committee. Thats why practicing medical school interview questions and answers can be pivotal to your success. Whats exciting about an invitation to interview is that it means that you have been given the message that you excel. The challenge is that everyone invited to interview is in the same boat...everyone looks great on paper. Now your job is to turn that invitation to interview into an invitation to attend. The best way to do that is to prepare. While you might face several types of interview formats, certain questions will nearly always arise. 36 Possible Medical School Interview Questions Consider these 36 common questions you will face in your med school interview. Think of how you would answer them so you are not left figuring out how to respond on the spot, when nerves may interfere. Why do you want to be a doctor?What will you do if you arent accepted to medical school?What makes you special?Identify two of your biggest strengths.Identify two of your biggest weaknesses. How will overcome them?What do you think will be your greatest challenge in completing medical school or learning how to be a doctor? How will you address it?In your view, what is the most pressing problem facing medicine today?How will you pay for medical school?If you could change anything about your education, what would it be?Where else are you applying to medical school?Have you been accepted anywhere?What is your first-choice medical school?If multiple schools accepted you, how would you make your decision?Tell me about yourself.What do you do in your spare time?Why would you be a good doctor?What do you feel are the most important qualities in being a good doctor?What are your hobbies?Are you a leader or a follower? Why?What exposure have you had to the medical profession?Discuss your clin ical experiences. Discuss your volunteer work.What do you think you will like most about practicing medicine?What do you think you will like least about practicing medicine?How are you a good match for our medical school?What are three things you want to change about yourself?What is your favorite subject? Why?What aspect of medical school do you think you will find most challenging?How would you describe the relationship between science and medicine?Where do you see yourself in 10 years?Why do you think you will be successful in coping with the pressure of medical school?Who has most influenced your life so far and why?Why should we choose you?Some say that doctors make too much money. What do you think?Share your thoughts about [insert topic on ethical issues in health care, such as abortion, cloning, euthanasia].Share your thoughts about [insert policy issue such as managed care and changes in the US healthcare system].